Resumo

PAREDES JUAREZ, Sergio. Formation of native public Opinion. Fiction TV and young Nahuas of Cuetzalan del Progreso. Rev. mex. opinión pública [online]. 2016, n.20, pp.129-151. ISSN 2448-4911.

This research had the general objective to identify the relation between consumption of television fiction and public opinion among young Nahuas of the municipality of Cuetzalan del Progreso, Puebla. This work tried to establish the association between the reception of television fiction and the formation of public opinion from the theories of both fields of knowledge that study the audience. This research assumed that a strong identity of the Nahuas´ youth takes part in the process of television fiction reception and its relation with the formation of their public opinion.

A mixed method was applied, composed of two phases, the first qualitative served to develop the instrument for the quantitative phase. The main results are that the young Nahuas of Cuetzalan consumed large content of soap operas, have a strong ethnic identity and their public opinion is about locals and immediate problems such as pollution in their community, loss of customs and traditions and their present and future situations. These issues, they say, are very different from the topics covered in soap operas, giving as a central finding in this study that, although young people consume lot of television fiction, soap operas have low connection with the formation of their public opinion.

Palavras-chave : Public opinion; television fiction; reception; young Nahuas; ethnicity.

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