Objective:

To analyze how supply control measures allow to face the volatility of cucumber prices in Mexico.

Methodology:

A programming model applied to the cucumber market in 2020 was formulated and three scenarios on control and planning the planted area were analyzed.

Results:

Indicate that in 2020 the production and commercialization of 371 thousand tons of cucumber generated an income and a profit for the producer of 1,914 and 721 million pesos. A 30 % contraction in the annual supply would increase the unit profit from 1,945 to 2,102 pesos per ton.

Limitations:

Since 98.8 % of Mexican cucumber exports are destined for the US market, shipments of the vegetable to other countries were not considered.

Conclusions:

Due to the positive effects of supply control through surface planning as a measure to deal with price volatility, the creation of a producer organization is recommended to make possible the organization and planning of the surface planted with vegetables.

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