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Estudios sociales. Revista de alimentación contemporánea y desarrollo regional
versión On-line ISSN 2395-9169
Resumen
PANO-JIMENEZ, Alejandra et al. Preferences and willingness to pay to tasting the dish chile en nogada, in San Nicolás de Los Ranchos and San Andrés Calpan. Estud. soc. Rev. aliment. contemp. desarro. reg. [online]. 2023, vol.33, n.61, e231289. Epub 22-Sep-2023. ISSN 2395-9169. https://doi.org/10.24836/es.v33i61.1289.
Objectives:
The goal of this work was to know the preferences of visitors to the chile in nogada fairs in San Andrés Calpan and San Nicolas de los Ranchos municipalities and to estimate the Willingness to Pay (WTP).
Methodology:
The field work to get the data, was carried out July to September 2021 during the days of the chile in nogada fairs. The data was obtained by survey and interviews.
Results:
The price of the dish was between $150 to $200. 72.8% WTP declared an overprice for consuming the dish with ingredients from the region.
Limitations:
Due to logistical problems due to the covid pandemic, it was not possible to expand the exhibition to other chile in nogada fairs in the state of Puebla.
Conclusions:
Consumers of the chile in nogada dish know the ingredients and their origin and showed WTP for consuming it. Socioeconomic factors affect the purchase decision; These could be used to design a promotional strategy for the dish.
Palabras llave : contemporary food; tourism; gastronomy; dish; original dishes; random utility model; contingent valuation.
