Purpose:

A proposal framework based on two recognized constructs over food innovations technology (FINT) and food technology neophobia scale (FTNS) involving consumers' nutrition needs and the businesses' opportunities.

Methodology:

Revision of literature about FINT-FTNS, post-COVID nutrition needs, and businesses with a questionnaire applied to 401 regular consumers (Oct-Dic-2021).

Results:

FINT-FTNS, suggests developing businesses based on the inclusion of indicators such as information media, the intention to purchase, the type of food technology with benefits to be consumed, and regulation policies to protect the consumer.

Limitations:

The snowball self-report sampling method may be a source of biased survey results because the survey is only in the Mexican environment, and it could be considered a limitation in the research scope. The food industry's innovation models indicate that more research is necessary to adapt external knowledge with socio-economic and institutional change.

Conclusions:

For the final framework's sides (FINT and FTNS), we have determined several suggestions based on nutritional, eating patterns, innovation, technology, and marketing concepts to improve the framework for business applications to foster a healthy food intake against chronic diseases for the next normal, to complement this research.

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