Objetive:

This works aims to differentiate between subliminal and deceptive advertising, delving into the history and development of the latter, and expose the means and forms of deception commonly used by industries.

Methodology:

A review of the main doctrinal contributions on the matter has been carried out, as well as an analysis of the applicable legislation.

Results:

Likewise, both its current Spanish regulations and the existing regulations to protect the consumer are detailed.

Limitations:

The continuous growth and evolution of the use of misleading food advertising in recent decades has resulted in a consumer ignorant of the reality of their purchase.

Conclusions:

Every day there are more innovative products made up of ingredients totally unknown to the population. Consequently, companies take advantage of such ignorance to sell their product through misleading advertising and labelling.

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