Objective:

To analyze the restrictions on beer consumption in accordance with the Canteens and Liquor Stores of Alcoholic Beverages, and Beer Regulation for the municipality. This is for Hermosillo in force since 1952, and to expose the confrontation among the municipal presidents -between 1952 and 1974- to on the consumption liberty that was promoted through the 1948 federal tax imposed on Beer Production and consumption.

Methodology:

Based on the findings in the Hermosillo Municipal Archive it came to light the complains about excessive beer consumption; in the Sonoran State of Congress Historical Archive (it was found) the legislation about consumption and beer sale points, where it was identified the decree about the Canteens and Liquor Stores Regulation in 1952, for the municipality of Hermosillo.

Results:

Firstly, did not have the expected effects for the municipal authorities due to 1951 Presidential Decree which recognized beer as a non-intoxicating drink; secondly, the tax federalization encouraged the increase in sale points, which led to clashes between the local authorities and the association brewers.

Limitations:

The limited access to document consultation in the Sonoran State of Congress archive.

Conclusions:

The 1952 regulation created to inhibit consumption is opposed to the 1948 Beer Production and Consumption Tax Federalization.

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