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Estudios sociales. Revista de alimentación contemporánea y desarrollo regional
On-line version ISSN 2395-9169
Abstract
LACOSTE, Pablo and CASTRO, Jhonathan. Culture and wine tourismin the magazine En Viaje (Chile, 1933-1973). Estud. soc. Rev. aliment. contemp. desarro. reg. [online]. 2021, vol.31, n.57, e211078. Epub Mar 21, 2022. ISSN 2395-9169. https://doi.org/10.24836/es.v31i57.1078.
Objective:
To know the treatment that the magazine specialized in tourism En Viaje gave to wine culture and wine tourism in Chile (1933-1973).
Methodology:
All issues (470) were examined, including texts and illustrations.
Results:
Chile produced an early process of valuation of wine culture for its patrimonial, identity and territorial significance.
Limitations:
The magazine failed to cover local wine festivals.
Conclusions:
The state character allowed the magazine to act independently of the economic interests of the industry. The editors and mainly the cartoonists of En Viaje were ahead of the theoretical development of wine tourism as an instrument to value heritage and cultural landscapes.
Keywords : regional development; wine heritage; wine culture; wine tourism; cultural landscapes; tourist magazine.
