Objective:

Rural areas in Mexico go through processes of exclusion, marginalization and poverty, it is therefore necessary to generate viable strategies that allow the construction of possible futures based on comprehensive methodologies. The present work aims to design a methodological proposal from the fifth helix and the prospective.

Methodology:

A literature review was carried out considering the criteria established by PRISMA.

Results:

The methodological approaches that stand out in rural tourism studies are environmental, social, economic, institutional, cognitive and territorial. In addition, both the prospective and the fifth helix are viable and relevant methodological models for the analysis, implementation and evaluation of rural tourism.

Limitations:

It is a methodological sketch yet without practical application.

Conclusions:

The theoretical solidity and methodological validity of the helix and the prospective are relevant for rural tourism, the generation of spaces for dialogue, reflection and construction with inhabitants interested in tourism activity, expert researchers in rural tourism issues, government institutions, companies and entrepreneurs and other actors that are identified in the field work.

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