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Estudios sociales. Revista de alimentación contemporánea y desarrollo regional
versión On-line ISSN 2395-9169
Resumen
HERNANDEZ-RAMIREZ, José Cutberto. Social meanings of obesity in workers of two tourism-oriented microenterprises of tertiary sector at the downtown of Mérida, Yucatán. Estud. soc. Rev. aliment. contemp. desarro. reg. [online]. 2020, vol.30, n.56, e20981. Epub 06-Dic-2021. ISSN 2395-9169. https://doi.org/10.24836/es.v30i56.981.
Objective:
To analyze the social meanings of excess body fat in workers with overweight, obesity and normal weight, employed in two tourism-oriented microenterprises of services at the downtown of Mérida, Yucatán.
Methodology:
In a structural sample, testimonies were collected by unstructured interviews. Testimonies were analyzed as narratives, based on Roland Barthes proposal.
Results:
In rural migrants of first and second generation, it was identified a mythical representation of the stoutness, which is designated as Fatness and equals to Health; however, they also use the term Obesity and link it to disease; but they classify their own stoutness as Fatness and therefore they declare themselves healthy. In people without a non-rural background, body volume does not have priority as an attribute of health or disease.
Limitations:
Comparative analyzes are required between groups differentiated according to their degree of acculturation to modernity, beyond the urban-rural opposition.
Conclusions:
Transgenerational social mobility from rural to urban settings, is may be related to a social mystified representation of stoutness idealized as a favorable attribute associated with social classes with the possibility of over-feeding in past settings of food insecurity and poverty.
Palabras llave : contemporary food; obesity; social perception; social mobility; body image; hyperphage.