Objective:

Analyze the potential of the Municipality of Cuitláhuac, Veracruz, to develop rural tourism.

Methodology:

A situational diagnosis was made through the application of a questionnaire to 75 producers in five locations, a survey of 15 municipality visitors and a semi-structured interview to seven key informants. An inventory of infrastructure and tourist services available was made.

Results:

Four routes are proposed, two associated with sugar cane and two with Persian lemon, for a total of 16 possible activities. Based on the findings, it is proposed to train farmers on agritourism through local organizations and establish a series of projects and dissemination programs to encourage rural tourism - given the cultural traditions, natural attractions and agricultural activities within the municipality-, as well as work in together with government at different levels on resources management to improve infrastructure and quality of tourism activities in the municipality.

Limitations:

We can say that there is insecurity in Cuitláhuac´s neighboring municipalities; in addition, no previous contact with respondents limited their participation and the reliability of the information they provided about their properties and belongings, coupled with little or no knowledge about agritourism in the communities.

Conclusions:

The Municipality of Cuitláhuac, Veracruz has potential to develop agritourism, but an integrative proposal is required to promote it.

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