Resumen

GARCIA-MEJIA, E.E; GARCIA-VIRGEN, J.  y  CHAVEZ-VALDEZ, R.E.. Management of Ornamental Plant Marketing Using Traceability Standards forward. RIIIT. Rev. int. investig. innov. tecnol. [online]. 2018, vol.6, n.35. ISSN 2007-9753.

Technological changes are seriously affecting international trade, changing the goods and services that are exchanged, as well as the manners in which they are produced, stored, distributed, transported and marketed. This new scenario opens a variety of questions for trade policies. Traceability arises as a consequence of changes in consumer habits, who demand at all times food security such as collection, processing, storage, distribution, etc. The traceability of food is determined by the regulation CE178/2002 of the European Parliament as the possibility of finding and following the trail, through the stages of production, transformation and distribution of a food or an animal to the production of substance intended to be incorporated into food or to be so. SAGARPA has a Traceability System of Horticultural products for fresh consumption of the United States of Mexico, which talks about the steps that must be followed to implement a traceability system in organisms dedicated to the agroindustry. SIAP mentions that until 2017 in Mexico 21 products were highlighted in agroindustry or farming industry. The objective is to handout a tool based in technology for the farming area, we have to mention that it can be applied in any type of nursery garden, it would be applied as a tryout program for plants that decorate in the city of Colima; this tool will allow the promotion of the sales that are traced towards getting a better standard of the product when delivered to the client. The Management System for the Marketing of Ornamental Plants using the Descending Traceability Standards is developed under the Agile Unified Process (AUP) methodology; change management, iterations and increments, are characteristics that have facilitated a continuous development to control the software engineering process while satisfying customer requirements. Attending the PUA Methodology to control the software engineering process, the architectural model is presented, which has been validated by those who are responsible for the data, that will act as a pilot program and is foreseen in another stage for its implementation. To conclude the mentioned architectural system is going to be presented, as an advance of its development; such architecture will allow the management of information in a positive way for its distribution and presentation for those who are involved, this information will be attached to different quality standards.

Palabras llave : Electronic commerce; Forward traceability; Ornamental plants; Quality standards; Traceability software.

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