Resumen

NAVARRO DEL TORO, Guillermo José  y  ROMO GONZALEZ, Luis Enrique. School of Reinforcement of Mathematics and of the Spanish Language, Entrepreneurship to Take Advantage of COVID-19. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2022, vol.13, n.25, e016.  Epub 13-Dic-2022. ISSN 2007-7467.  https://doi.org/10.23913/ride.v13i25.1259.

This article is the result of a project aimed at creating a school to reinforce mathematics and the Spanish language. It is an opportunity venture, since, due to the covid-19 pandemic, gaps were formed in the knowledge of basic level students, which are sought to be filled with remedial and reinforcement courses in the areas of mathematics and Spanish. . Through strategic planning, market research was carried out in the municipality of Cihuatlán, Jalisco, to find out why some regional businesses were successful and why others failed. From this, an analysis of the potential market is made, the elements (initial human and economic resources) are analyzed, it is detected that the market niche with the greatest probability of success is found in elementary level children (primary education) and the brand and product are developed.

Palabras llave : knowledge; entrepreneurship; strategic planning.

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