Resumen

VILLAR GARCIA, María Gabriela; MORA CANTELLANO, María del Pilar Alejandra  y  MALDONADO REYES, Ana Aurora. An approach to qualitative research from the point of view of the discipline of design. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2018, vol.8, n.16, pp.535-556. ISSN 2007-7467.  https://doi.org/10.23913/ride.v8i16.357.

From the discipline of design, it is necessary to acknowledge the needs that surround the methodological aspects of this profession, which are related to a labor practice that, for years, has fallen to a little reflective exercise on methodological application in the conceptual work of project development. The methodological follow up in the discipline of design has been subordinated to other areas and is incorporating recently its own methods. The academic field research and design have begun to address, spread and disseminate the methodological processes that have led them to a practice with favorable results. This, with the intention of starting to generate knowledge about the discipline but, above all, methodological framework for the exercise of the profession. In this context, the objective of this text is to recognize the importance of research of qualitative nature in the course of the design profession by exposing the interpretative reference frames of interactionism, hermeneutics and ethnography as spaces of interaction of the actors involved in the communication process design exercise. Therefore, it is important to emphasize the presentation of qualitative research as a paradigm that aims to understand the interactions and subjective meanings in groups, as they approach the written texts of design in contexts that are set as interpretative frames of references that can be interpreted.

It is important to clarify that, from the perspective of this approach, the object or product design is recognized as a text -with discursive capacity-, so its speech structures a social and cultural reality, therefore, the prospect focuses on both theories of text and discourse analysis, where the construction of the meaning of the message is not done by the sender, but by the receiver. It is the enunciation, narration and configuration where the speech of the design text becomes a particular idea of reality. (The design texts can be defined as an entity with its own speech, with a style, a genre with an original composition. From this perspective, the text and context become units of analysis for the interpretation of the design speech,. in which interpretative frames of reference are the spaces where the interpretation of design texts is generated, owned and signified.

Palabras llave : design; ethnography; hermeneutic; symbolic interaction; qualitative research.

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