Resumen

GONZALEZ RAZO, Felipe de Jesús et al. The coffee marketing process in the south of the State of Mexico. Rev. Mex. Cienc. Agríc [online]. 2019, vol.10, n.6, pp.1195-1206.  Epub 02-Oct-2020. ISSN 2007-0934.  https://doi.org/10.29312/remexca.v10i6.2057.

The present study analyzes the predominant production system in coffee exploitation (Coffea arabica L.) in the south of the State of Mexico, its commercialization process and the economic impact generated by said activity among the main participating agents, the reference year of the research was 2018. The predominant production system in the region was determined, the main marketing channels that the product follows from its exit at the farm until its arrival to the final consumer were identified and the margins were calculated, at current prices, the margins resulting marketing throughout the process. The use of coffee in the south of the State of Mexico is developed under a system of rustic or mountain production, shade, which is developed in small dispersed production units, as a complement to other agricultural activities. The traditional marketing channel used to take the product from exploitation to the final consumer was the direct sale of the producer to the producer cooperative, which adds value to the product and operates as the main intermediary. The participation of the producers in the final price of the product was an average of 75.46%, the collector participated with 15.67% and the retailers 8.92%. The average total marketing margin of 63.00 $ kg-1, of which the cooperative achieved the highest average margin with 23.95 $ kg-1, while the remaining 12.65 $ kg-1 was awarded by retailers.

Palabras llave : Coffea arabica L.; marketing; marketing margins.

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