Resumen

SALINAS-CRUZ, Eileen; CADENA-INIGUEZ, Pedro; RODRIGUEZ-HERNANDEZ, Rafael Filemón  y  RENDON-MEDEL, Roberto. Using business plans for the relationship between the market and producers of high and very high marginalization. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.3129-3142. ISSN 2007-0934.

The poverty is a characteristic of most of the families living in rural areas, farmers dependent on agricultural production as one of the main activities. These activities have low productivity, among others, by low technological level and it’s predominantly subsistence orientation. Therefore, monetary income is very limited and not enough to cover their consumption needs. The main challenge is to promote the competitiveness of rural families in this condition, through greater ties to the global economy. This research proposal aims to generate an operating methodological model to achieve competitiveness of small farmers in poverty and marginalization. The project was developed in the municipality of Ocotepec, considered Within National Crusade against Hunger, in Chiapas state; was divided into two stages, stage one, it refers to the identification of the factors limiting rural competitiveness and determination of portfolio of business opportunities in the conditions of marginalization and poverty; stage two involves the design of the Business Plans. It is concluded that economic identifying with a business plan activities represent an alternative to improve the economic conditions of the producers.

Palabras llave : business plan poverty; competitiveness; marginalization; market.

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