Resumo

RUIZ-DIAZ, Efrén  e  MUNOZ-RODRIGUEZ, Manrrubio. Analysis of the systemic competitiveness of the value network Ataulfo mango. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.3039-3049. ISSN 2007-0934.

The value network ataulfo mango was analyzed in the big coast of Guerrero with the purpose of identifying the actors and their roles, and the factors that influence systemic competitiveness at the micro level. The methodology included a literature review and statistics, as well as field trips, interviews and meetings with various stakeholders in order to obtain information and data, which were subsequently captured, processed and analyzed. The results indicate the existence of a value network with very low competitive level. The packers of mango, which are the key players in the network have not qualified in business or commercial matters staff, and as suppliers do not design and implement strategies in their business. The adoption of innovations is developed by very few players, and there are no certifications of good practice in production and post-harvest processes. In addition there is little interaction between the various actors in the network, causing inadequate knowledge management.

Palavras-chave : Mangifera indica L.; determinants factors; packers; suppliers; systemic competitiveness.

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