Resumo

TECPAN SEDANO, Sara Edith et al. Economic valuation of the hill Texcotzingo “baños de Netzahualcóyotl”, Texcoco, State of Mexico. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.6, pp.1413-1422. ISSN 2007-0934.

In this research the issues present in the hill Texcotzingo, colloquially known as “baños de Netzahualcóyotl” characterized as a public good and being an open access resource lacks market and therefore also lack of an ejoyment price, which reflects its value so it is assigned to the State the responsibility to preserve and manage it, but it does not have the resources to provide adequate maintenance and so by not giving constant and proper care it has deteriorated and in extreme cases this natural and archaeological resource can be lost. This place is a cultural asset that society wants to keep as it is useful for both the inhabitants of rural areas where it is immersed, as to the people from the city visiting the area; currently, it presents problems such as reduced vegetation cover, visitors waste pollution, high rate of erosion, poor condition of buildings and gardens, deforestation and extraction of forest resources. Within this context it is proposed as general objective, economically assess the natural and archaeological richness of the area known as “baños de Netzahualcóyotl” for people who know and visit. The contingent valuation method was used, for which 120 surveys were conducted to visitors and people who live near the site. With the information obtained the willingness to pay of 41.89 pesos. The variables that explained the model were price, environmental perception, income and gender.

Palavras-chave : conservation; economic valuation; Valle de Texcotzingo; willingness to pay.

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