Resumo

TEJEDA-SARTORIUS, Olga; RIOS-BARRETO, Yasbet; TREJO-TELLEZ, Libia I.  e  VAQUERA-HUERTA, Humberto. Production and marketing characterization of cut flower in Texcoco, Mexico. Rev. Mex. Cienc. Agríc [online]. 2015, vol.6, n.5, pp.1105-1118. ISSN 2007-0934.

Floriculture is one of most profitable agricultural activities in Mexico, and the country has the ability to be an exporter. Several competitive advantages such as its geographical position with commercial ports on two oceans, its proximity to the United States as one ofthe major markets, and treaty offree trade that allows access to more than 40 international markets, allowing Mexico to occupy the first position as flower export worldwide. Currently, the State of Mexico grows almost 90% ofall flowers sold in the country, and there are still areas with floricultural potential that could show a higher degree of development. In this study a production and marketing characterization of cut flowers, in Texcoco, State of Mexico, and surrounding areas was performed to generate information to support decision making to improve the activity. Questionnaires were applied to both Nativitas and Tequexquinahuac growers as to commercial houses in Texcoco, respectively. From the data it is concluded that floriculture in the study region has a large potential for growth through improving production, mechanization, post-harvest management and value chain systems to meet not only the local and national market but to promote exports.

Palavras-chave : agribusiness; competitiveness; floriculture; international trade.

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