Resumo

AVENDANO RUIZ, Belem; SIERRA LOPEZ, Olga A.  e  LOBO RODRIGUEZ, Martha. An estimate of corporate social responsibility in horticultural enterprises from Baja California, Mexico. Rev. Mex. Cienc. Agríc [online]. 2015, vol.6, n.3, pp.563-576. ISSN 2007-0934.

Whilst the adoption of protocols for corporate social responsibility (CSR) is not mandatory in nature, firms take it as a way to maintain international market share and competitive advantage. The aim of this paper is to estimate the adoption of CSR activities in horticultural export companies from the coast of Baja California, through two exercises. First, rate of adoption of innovations in CSR was calculated, considering four classes of actions: human capital, sustainability of agricultural production, water use and energy sources and business ethics. Secondly an adaptation of Ethos Indicator for Small and Medium Enterprises (SMEs) was performed suggested by the Argentine Institute of Corporate Social Responsibility, which identifies business situation regarding the implementation of CSR and areas of opportunity for improvement in business management. It is concluded that the areas of business ethics and efficient use of water and energy are those that present the greatest challenge in implementing CSR protocols in horticultural enterprises from the coastal area of the state of Baja California.

Palavras-chave : business ethics; Ethos indicator; rate of adoption innovation in CSR.

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