Resumen

ESCOBEDO GARRIDO, José Sergio. Rural tourism, a challenge for small farmers. Rev. Mex. Cienc. Agríc [online]. 2014, vol.5, n.spe9, pp.1601-1613. ISSN 2007-0934.  https://doi.org/10.29312/remexca.v0i9.1051.

High levels of marginalization and rural poverty have forced producers and institutions to seek viable alternatives to overcome this situation; rural tourism seems to be one; as an activity that takes place in small towns, rescuing activities and knowledge, with the participation of local collaborators, in San Felipe Cuapexco, Puebla, designing a site for rural tourism around activities in family backyards. The tourists’ profile, origin, motivations for travelling, knowledge of this type of tourism and their disposition for visiting these sites were analysed in order to contribute meeting the demand and install an appropriate site for this matter. With customized to a random sample of 102 tourists in three municipalities of Puebla interviews, noted that the tourist is 38 years on average, travel accompanied with others; deciding to travel for fun and leisure, finding destination via electronic means, and usually prepare a budget for this purpose alone. Traveling regularly for holidays and family commitments, staying with relatives and hotels alike. With little information available shows to visit rural tourism sites, able to pay for it. Knowledge is significantly correlated with a visit to a place 95% confidence level and age and gender with the decision to visit the site.

Palabras llave : ecotourism; new tourist; rural poverty.

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