Introduction:

How to face a world medical crisis, if it also generated a world economic crisis never seen before? Does managing change imply managing the absurd? Faced with the pandemic, organizations had to face the tension and consider that stability must assume the processes of change, it is inevitable and is part of the life of the organization. Continuity and change should not be managed as alternative states but as coexisting states. It was fundamental to carry out strategies such as virtual collaboration, digital transformation and organizational strategic agility.

Method:

The objective of this article was to determine to what extent change management influences virtual collaboration, digital transformation and organizational strategic agility in the face of the impacts of the crisis by COVID-19. With the review of literature and supported by the Theory of Contingency, the hypotheses were formulated. The source of information was a non-probabilistic sample survey of 109 companies in Mexico, and the unit of analysis was mostly management and middle management. The methodology used was a structural equation model (SEM).

Results:

The results indicate that Mexican companies employed strategies associated with change management such as: online teleworking, business optimization, investment in technology and diversification as a response to the crisis resulting from COVID-19. Although it is not possible to establish a causal relationship between the variables under study because the interpretation of causality in the real world is not guaranteed, but it was possible to establish with these results a discussion about the influence of change management on virtual collaboration, digital transformation and organizational strategic agility in the face of the crisis by COVID-19.

Discussion or conclusion:

Faced with this emerging environment, companies rethought their strategies to face the crisis generated by the impacts of COVID-19. The ability to adapt quickly to change and to manage it in the best way is an important and fundamental capacity to maintain and at the same time, transform organizations. As changes are fast and intense, it is necessary to manage change in order for organizations to be competitive in the short term and to survive in the long term. Research findings prove and indicate that change management predicts virtual collaboration, digital transformation and organizational strategic agility; the empirical analysis of this research has shown the importance of this to generate the necessary capacities that organizations require in the face of prompt and necessary responses to guarantee their survival and competitiveness.

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