Resumo

CASTANEDA TENORIO, Enrique  e  COUTINO OSORIO, Patricia Fabiola. The Advertisements Content of Political Parties in the Electoral Campaigns of Mexico. Impact Analysis of the Recent Electoral Reforms. Tla-melaua [online]. 2016, vol.10, n.40, pp.112-128. ISSN 2594-0716.

This research, through the course of electoral reforms, especially that of 2014, analyzes the changes in media regulation. It focuses primarily on the advertisements transmitted in election campaigns.

The results of the analysis reveal that, in the case of electoral campaigns, no matter who is disqualified, nor the consequences there of, the ‘black’ campaigns designed against the adversary are in conformity with the current regulations in force.

Finally, it examines the ads of different political parties in light of the latest reforms. These account for the repeated disqualification of the contenders as a political strategy to attract votes.

Palavras-chave : Electoral Advertisements; Electoral Campaigns; Political Parties.

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