Abstract

PONZIO DE LEON, Carlos Alejandro. Beauty and creativity in a simple choice experiment. EconoQuantum [online]. 2017, vol.14, n.2, pp.7-23. ISSN 2007-9869.  https://doi.org/10.18381/eq.v14i2.7098.

This paper presents the results of a simple choice experiment on two abstract objects, one angular and the other curved, to study the factors that determine the aesthetic decisions of individuals. I test the hypothesis that the level of creativity appreciated in an art work does not influence the agent's preferences. The evidence supports that claim and that a beauty index may represent the public's preferences.

Keywords : Aesthetic choice experiment; preferences for art; creativity; beauty index; D01; D03; Z11.

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