Resumo

AYALA-GARAY, Alma V. et al. Analysis of the amaranth value chain in México. agric. soc. desarro [online]. 2016, vol.13, n.1, pp.87-104. ISSN 1870-5472.

The objective of this study was to perform an analysis of the amaranth value chain, taking into account the actors, relationships and functions, as well as the factors that affect its competitiveness. The technique of panels and field surveys was used. This was all carried out from October to November, 2013, with the participation of experts from the states of Puebla, Morelos, Oaxaca, Hidalgo, San Luis Potosí, Estado de México and Tlaxcala. It was found that there is little connection between research and the producers; there is a lack of policies that foster the integration and organization of the chain; there is limited commercial promotion in international markets; amaranth marketing is the weakest connection. The producers sell their product to the transformation industry, in stores and local supermarkets, and a high percentage of the sales of the processing industry are destined to addressing government programs. The structuring between the supply of inputs and the final market is not the most adequate. Power relations are hierarchal, few purchasing actors have power or information, and their relationship with suppliers is commercial. There are no horizontal connections at the level of producers, which does not allow improving the ability for negotiation and the organization.

Palavras-chave : actors; value chain; relationships and connections.

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