Abstract

VILABOA-ARRONIZ, Julio et al. Beef consumption patterns in the Papaloapan region, Veracruz, México. agric. soc. desarro [online]. 2009, vol.6, n.2, pp.145-159. ISSN 1870-5472.

The objective of this research was to determine the beef consumption patterns in the Papaloapan region, Veracruz, México, with the aim of understanding the characteristics of beef offer and those the consumers demand; also, to check whether there are market failures. Seven municipalities were selected, which together represent 38.8% of the total regional population and the largest regional cattle inventory (63.3%). A survey was designed and 286 semi-structured interviews were carried out with consumers, outside butcher's shops and municipal markets. Measurements of central tendency and dispersion were calculated, and contingency tables were made. The frequency of consumption was one to three times per week. Most of the consumers (76.9%) ignore the origin, breed and type of cattle they are obtaining beef from. Out of consumers, 42% are willing to pay 5% of overprice if there is certification that the meat has quality and is innocuous. The amounts and frequencies of consumption are similar to those reported throughout Latin America.

Keywords : Commercialization; frequency of consumption; breed; type of meat.

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