Resumen

ESPINOSA, Betty. Comercio justo: traducción y cooperación en Ecuador. Rev. pueblos front. digit. [online]. 2009, vol.4, n.7, pp.87-115. ISSN 1870-4115.  https://doi.org/10.22201/cimsur.18704115e.2009.7.185.

This essay proposes a reading2 of the problem of fair trade in the sense that it constitutes a whole of actions of translation carried out by organizations situated as intermediaries between distinct social realities. In the first part, we present the actors of this situation and we recall the “classic” approaches of fair trade. We opt to follow the precepts of Callon and Latour (1997) to say that the actors of fair trade tend to situate themselves simultaneously in the registries of “gift” and of “exchange.” To understand the profound differences and similarities between these two registries as well as their dynamic of coexistence, in the second part we present a case study of a nongovernmental organization in Ecuador that illustrates the efforts and difficulties involved in fair trade in the context of globalization.

Palabras llave : Gift; translation processes; crafts; cacao.

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