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Región y sociedad

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ALVARADO LAGUNAS, Elías; LUYANDO CUEVAS, José Raúl  and  TELLEZ DELGADO, Ricardo. Caracterización del consumidor de la carne de pollo en el área metropolitana de Monterrey. Región y sociedad [online]. 2012, vol.24, n.54, pp.175-199. ISSN 1870-3925.

This article presents the results of a description of chicken meat consumers in the Monterrey metropolitan area, carried out using the CHAID algorithm (Chi-squared Automatic Interaction Detection), which allowed researchers to segment the study variables and perform association tests between them, applying the chi-square distribution. The information was gathered through semi-structured surveys applied to 942 individuals. Among the key findings, income and consumption are features that are positively correlated to preferences in the cut of meat, the type of integrated service offered, and the place of sale. Consumers for the most part have incomes below 20,000 pesos, and they demand meat between six to fifteen times per month.

Keywords : Monterrey metropolitan area; chicken meat; consumer; frequency of consumption; CHAID algorithm.

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