Resumen

VELEZ LOPEZ, Ana Cristina. Los soportes de la popularidad: cómo los columnistas refieren el caso del presidente Álvaro Uribe Vélez. CONfines relacion. internaci. ciencia política [online]. 2010, vol.6, n.12, pp.77-93. ISSN 1870-3569.

"Álvaro Uribe Vélez does not stop surprising", say the majority of Colombian columnists, because since he reached the presidency he has shown himself to be not only a leader with a very original style of government, but also as a president that maintains his popularity at unseen levels. How can this be explained? What do journalists and opinion leaders say? This paper carries out an analysis of opinion columns published in Colombian newspapers and weeklies in order to explain the bases of Uribe 's popularity, who during his term of offíce has the highest rates of acceptance among all of Colombia's past presidents.

Palabras llave : popularity; populism; confidence; agenda setting; contact politics.

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