Resumen

AGUNDEZ MARQUEZ, Roberto. And let's not stop congregating ... Adjustments to the practice of congregating of three evangelical Christian churches during the COVID-19 pandemic in Mexicali, México. Culturales [online]. 2020, vol.8, e537.  Epub 23-Abr-2021. ISSN 2448-539X.  https://doi.org/10.22234/recu.20200801.e537.

In 2020, the COVID-19 pandemic disrupted traditional forms of social interaction; it motivated the reconsideration of some practices and opened new opportunities within digital contexts. The churches did not escape the consequences of the confinement dictated by the governmental authorities. This involved adapting their socio- religious rituals and practices, as well as reconsidering the forms of interaction with and between their congregants in a new context. The purpose of this text is to show the adaptations of the sociocultural practices of three evangelical Christian churches in the context of a conjuncture. The results of a comparative conjunctural analysis of digital ethnographies are presented in the virtual social networks used by each one during the Jornada Nacional de Sana Distancia (National Policies for Social Distancing), in the Mexican border city of Mexicali, Baja California. The main findings show congregants giving new meaning to interacting with their churches online through social media options. In addition, the reconfiguration of socio-religious practices characterizing themselves as ubiquitous, synchronous-asynchronous and with a controlled audiovisual perspective.

Palabras llave : Church; evangelical Christians; digital ethnography; contextualism; conjuncture.

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