Abstract

LANG, Annie. Discipline in crisis? The shifting paradigm of mass communication research. Culturales [online]. 2015, vol.3, n.1, pp.201-223. ISSN 2448-539X.

This article analyzes the Kuhnian paradigmatic status in the field of mass communication. It is suggested that the field's first paradigm, Media Effects, is in a state of crisis rather than in a preparadigmatic state or a state of normal science. Finally, this article proposes a description of the current paradigm-in-crisis, suggests ways in which conceptions of the fundamental nature of what we are studying may be shifting, and proposes the elements of a new paradigm which may be emerging in the field.

Keywords : communication theory; mass communication research; effects theory.

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