Resumo

BOGARIN QUINTANA, Mario Javier. Kawaii. Apropiación de objetos en el fanático de manga y anime. Culturales [online]. 2011, vol.7, n.13, pp.63-84. ISSN 2448-539X.

This paper attempts to an approach to the psychological mechanisms of fan consumer of manga and anime japanese products aimed from an individual imaginarium working as a source of images based in a "cute" culture as foundation of the Japanese comic and animation aesthetics, when this is the axis of all appropriations of contents about an identification of them in an ideal Japan which essence is the goal of a new reality where the consume wants to live, as an addition to everyday life.

Palavras-chave : aesthetics; Otaku; imaginarium; manga and anime; subjectivity.

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