Abstract

LARIONOVA, Marina V.  and  DEMKINA, Anastasia V.. Logic and pragmatic of the frame ‘feminism’ in the political discourse of the Unidos Podemos. Andamios [online]. 2020, vol.17, n.42, pp.407-421.  Epub Aug 28, 2020. ISSN 2594-1917.  https://doi.org/10.29092/uacm.v17i42.749.

The research studies the application of the frame ‘feminism’ in the political discourse of the Spanish party Unidos Podemos from 2014 to 2019 from the perspective of the semantic logic, pragmalinguistic and cognitive linguistics. It also explains that the discursive mechanisms allow the organization to increase the persuasive power of its communication strategy, applying the algorithms of the constructive and pragmatic logic. The authors conclude that the plasticity of the laws of logic, in spite of their eminent fundamentality and the parameters of the pragmatic context allow shaping and transforming of the party’s discourse according to the political and social moment in order to compete effectively with other discourses.

Keywords : Logic; pragmatics; feminism; Unidos Podemos; political discourse.

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