Resumo

TADDEI, Cristina  e  PRECIADO, Martín. Comportamiento estratégico en la industria alimentaria: Plantas del noroeste de México. Econ. mex. Nueva época [online]. 2008, vol.17, n.2, pp.221-257. ISSN 1665-2045.

The purpose of this paper is to evaluate the strategic behavior adopted by food industry plants located in North-Western Mexico. In addition, a taxonomy of the adopted strategies is constructed so it can BE used as a reference to similar studies on any of the areas conforming this industry. We present the results of the data obtained from interviews conducted to managers of the 28 industry plants analyzed. To examine the data, a combination of statistical methods and techniques of log-lineal models and correspondence analysis were utilized.

Palavras-chave : market; strategic behavior; industry plant; food industry.

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