Resumen

LAWSON, Chappell  y  MORENO, Alejandro. Mexico 2006 Panel Study: Measuring Changes in Electoral Preferences During the Presidential Campaign. Polít. gob [online]. 2007, vol.14, n.2, pp.437-465. ISSN 1665-2037.

This research note discusses the methods and key findings of the Mexico 2006 Panel Study, a multi-investigator project on Mexican voting behavior. This panel study consists of a three-wave panel survey of 2,400 Mexican adults between October 2005 and July 2006. It also includes an extensive content analysis of television news and advertisements. The Mexico 2006 Panel Study permits assessing the impact of events and information flows, along with post-electoral context, on the political attitudes of Mexicans. These surveys document which types of voters changed their electoral preferences during the campaign and offers a host of variables to explain why these changes occurred.

Palabras llave : elections; content analysis; surveys; Mexico; panel study.

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