Resumen

BRENNER, Ludger; MAYER, Marius  y  STADLER, Claudia. The economic benefits of whale watching in El Vizcaíno Biosphere Reserve, Mexico. Econ. soc. territ [online]. 2016, vol.16, n.51, pp.429-457. ISSN 2448-6183.

This paper attempts to determine the economic value generated by whale watching at El Vizcaíno Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.

Palabras llave : economic valuation; whale watching; biosphere reserves.

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