Resumo

GARZA-BUENO, Laura Elena. Public markets and the challenge of competitiveness: El Palmar and Las Flores of Ciudad Nezahualcóyotl. Econ. soc. territ [online]. 2013, vol.13, n.43, pp.697-720. ISSN 2448-6183.

Recent demographic and economic changes have brought about new ways of acquiring food, which reduce participation of public markets in retail commerce. To counteract this trend, the Mexico State government, in alliance with Colegio de Postgraduados, prepared public market human resources as a strategy to increase competitiveness. El Palmar and Las Flores market stall owners were induced to reflect on their competitive advantages and on those expressed by surveyed clientele. We present the form in which the entire process of reflection developed, results of the survey, actions agreed upon, and thematic contents identified as core elements for future programs.

Palavras-chave : food supply; public markets; retail commerce; training.

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