Resumo

REYES-PEREZ, Óscar et al. Tourist potential of the Huasteca region of San Luis Potosí, Mexico. Econ. soc. territ [online]. 2012, vol.12, n.38, pp.249-275. ISSN 2448-6183.

Mexico's economic policy in tourism pursues for the year 2012 an annual average increase of 5.7% in the flow of foreign visitors to its various centers of entertainment and recreation; in other words, 28.9 million international tourists. However, despite the State Government promotes many tourist sites, there is a lack of sufficient studies to assess their ability to meet the demand they are expecting to capture. This paper develops a methodology that determines the tourist potential of the Huasteca Potosina based on the natural-cultural touristic resources, tourist equipment and accessibility; it also reveals that area of study, in spite of having an important basic offer, lacks supplementary supply to secure a more dynamic tourism.

Palavras-chave : geography of the tourism; tourist potential; cultural heritage; Huasteca Potosina.

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