Resumo

MUNIZ, Carlos; ECHEVERRIA, Martín; RODRIGUEZ-ESTRADA, Alejandra  e  DIAZ-JIMENEZ, Oniel Francisco. The influence of communicational habits on the citizens’ political sophistication. Convergencia [online]. 2018, vol.25, n.77, pp.99-123. ISSN 2448-5799.  https://doi.org/10.29101/crcs.v25i77.9298.

In this paper, an indicator to measure the level of electoral political sophistication was created to determine, along with the traditional indicator of political sophistication, the impact of communicative variables on their presence. For this, an analytical survey was applied after the elections of governors in the Mexican states of Nuevo Leon (2015), Puebla (2016) and Mexico (2017). Findings showed a positive impact of the follow-up of web pages regarding politics and interactive communication in both dimensions of sophistication as well electoral debates on electoral sophistication.

Palavras-chave : political sophistication; political knowledge; communicational habits; Internet; election campaign.

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