Resumo

DE LA PENA, Ricardo. Cómo se mide la exactitud de las encuestas electorales. Polít. cult. [online]. 2015, n.44, pp.217-247. ISSN 0188-7742.

The intention of this paper is to characterize and define operatively the concepts that surveys attempt to measure and evaluate the existing estimators to calculate the accuracy of polls, as a prelude to the presentation in a later article an alternative estimate of the accuracy and various complementary estimators, thereby cushioning problems detected in the measurement options available.

Palavras-chave : measurement; precision; accuracy; polls; elections.

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