Resumen

RODRIGUEZ JASSO, Alan Francisco; RODRIGUEZ JASSO, Lucero de Jesús; SANCHEZ LIMON, Mónica Lorena  y  DELGADO RIVAS, Jesús Gerardo. Proposal and validation of an instrument to measure climate behavior in universities. Acta univ [online]. 2023, vol.33, e3775.  Epub 15-Sep-2023. ISSN 2007-9621.  https://doi.org/10.15174/au.2023.3775.

The importance of climate change has been strengthened in the last decades, prevailing the need for a change of behavior. The main objective of this research is to establish a validation scale to evaluate the climate behavior of students in Mexican universities based on public climate awareness, social and individual norms, and climate attitude. The method used was a quantitative and confirmatory analysis on the proposed instrument using SmartPLS; the instrument was administered to 166 university students. The results suggest a valid and reliable scale for the evaluation of climate behavior through the proposed variables, empirically supporting the theoretical proposal in the university context and concluding in a support for the established hypothesis. The originality of this study lies on the level of analysis (second order), the model generated, and the subject of study.

Palabras llave : Public climate awareness; social norm; individual norms; climate attitude; climate behavior.

        · resumen en Español     · texto en Español     · Español ( pdf )