Resumo

GARZA LAGLER, María Cristina  e  TADDEI BRINGAS, Cristina. Hard wheat market definition in Yaqui Valley, Mexico. Econ: teor. práct [online]. 2016, n.44, pp.193-215. ISSN 2448-7481.

The Yaqui Valley is a wheat-producing region in northwestern Mexico, whose agribusinesses have a growing participation in the international market. The aim of this paper is an approach to a market definition of durum wheat produced in this region, which descriptive analysis is supported by interviews with strategic stakeholders in the wheat production system. The results indicate that the durum wheat in the Yaqui Valley has three markets: the feed industry, the processing industry for biscuits in Mexico and export to countries in North Africa, South America and Italy, mainly. Each is defined by the conditions imposed and the type of product they require.

Palavras-chave : market; strategy; quality; demand; production; marketing; variety.

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