Resumo

SALGADO ANDRADE, Eva. Memes and semiotic processes related to the pandemic in Mexico. Comun. soc [online]. 2021, vol.18, e7906.  Epub 04-Out-2021. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2021.7906.

In order to examine the semiotic processes associated with the SARS-CoV-2/COVID-19 pandemic in Mexico, the present work analyses memes that circulated on the Internet in the first half of 2020. Based on an interdisciplinary theoretical framework, this study reveals how these digital discourses contribute to the construction of social meanings that reinforce discrimination and exclusion, spread global ideologies, act as a vehicle for the collective expression of emotions and become a semiotic resource for either the reinforcement of sudden and massive processes involving semiotic constraints (such as social distancing or confinement), or for the semiotic conversion brought about by the “new normal”.

Palavras-chave : Semiosis; social semiotics; pandemic; memes; semiotic conversion.

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