Abstract

GOMEZ-DIAGO, Gloria. Generating a communicative perspective “Ferment in the Field”. Comun. soc [online]. 2021, vol.18, e7897.  Epub June 20, 2022. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2021.7897.

From an analysis of the fundamental volume in the field of communication research “Ferment in the Field” (1983), we have obtained ideas, that is, perspectives, functions, objectives and objects of study from which to develop communication research, ideas that transcend the conception of communication and of media as isolated elements, allowing the development of a communicative perspective aimed at generating more democratic environments.

Keywords : Epistemology; Ferment in the Field; history of communication research; communication meta-research; communication theory.

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