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Comunicación y sociedad

versão impressa ISSN 0188-252X

Resumo

GONZALEZ MINA, Julián Alberto. Transformations of a photographic poster exposed in a public space: some keys to rethinking the functioning of the media. Comun. soc [online]. 2017, n.29, pp.227-253. ISSN 0188-252X.

This article presents the cycle of transformations experienced by a simple media -a photographic poster- over four months. By following and describing the changes of a photographic poster located in a public space, some interesting aspects are revealed. The situated and almost archaeological analysis of a simple medium reveals aspects about the functioning of the media frequently. Some of these aspects are ignored by theoretical representations and very general and static models of public communication.

Palavras-chave : Media; situationist analysis; media archeology; public space; photographic poster.

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