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Comunicación y sociedad

versão impressa ISSN 0188-252X

Resumo

INZUNZA-ACEDO, Beatriz Elena. Media as a source of information in the construction of social representations. Comun. soc [online]. 2017, n.29, pp.185-201. ISSN 0188-252X.

This article aims to discuss the methodology applied to explore the role of different sources of information in the construction of social representations on delinquency. A total of 45 interviews with drawing technique were done to children age 9-12 in the municipality of San Pedro Garza Garcia (metropolitan area of the city of Monterrey, Mexico). The participants were divided in two groups: upper and upper middle class, and a second one of lower middle class. Results show three types of sources of information: intrapersonal, interpersonal and massive. Intrapersonal sources are for cases in which the participant was a witness of a crime; interpersonal refers to family, friends and school; and massive type is media. Based on this typology, it was possible to find out that three elements determine the importance of each source: credibility, frequency and accessibility. While frequency and accessibility were constantly mentioned regarding massive sources, credibility was more associated with intra and interpersonal types.

Palavras-chave : Social representations; Media; Cultural Studies Audience Research; Sources of Information; Qualitative Methodology.

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