Resumo

DIAZ JIMENEZ, Oniel Francisco. Election Campaigns, the Media and their Impact on Civic Engagement of Mexicans in the 2012 Presidential Election. Comun. soc [online]. 2017, n.29, pp.139-164. ISSN 0188-252X.

This article analyzes the impact of media and campaign exposure on civic engagement in the 2012 Mexican presidential election, by carrying out multivariate statistical analyses of data from a national post-election survey on political culture and citizen practices. The results of the study are more consistent with the mobilisation theories than with theories of media malaise.

Palavras-chave : Political communication; election campaigns; media and campaign impact; civic engagement.

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