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Comunicación y sociedad

versão impressa ISSN 0188-252X

Resumo

ALVIDREZ, Salvador. Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions. Comun. soc [online]. 2017, n.29, pp.117-137. ISSN 0188-252X.

The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users -in contrast to low-identified ones- assessed their in-group candidate better when her interactivity level was higher.

Palavras-chave : Interactivity; party identity; Twitter; social identity; online political participation.

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