Resumo

RUEDA LAFFOND, José Carlos  e  GALAN FAJARDO, Elena. Stories in a transmedia universe: The Beatles Anthology project. Comun. soc [online]. 2013, n.19, pp.181-212. ISSN 0188-252X.

This article discusses The Beatles Anthology (1995-2000) as an example of symbolic creativity, transmedia storytelling and memory project. The study is focused from social communication history and narrative interpretation perspectives. The paper also proposes a comparative reflection on transmediation like a historical sequence where we can understand the music and iconic work of the British group. Finally, analyzes the responses from different interpretative communities.

Palavras-chave : Popular culture; memory; media; transmedia storytelling; The Beatles.

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