Comunicación y sociedad
versión impresa ISSN 0188-252X
LOZANO, José-Carlos; CANTU, Jesús; MARTINEZ, Francisco Javier y SMITH, Cintia. Voters' assessment about media electoral coverage of the 2009 election for governor in Monterrey. Comun. soc [online]. 2012, n.18, pp.173-197. ISSN 0188-252X.
This work presents the results of a telephone survey in the metropolitan area of Monterrey (Mexico), in which respondents assessed newspapers and television news programs' coverage of the 2009 electoral campaign to the governorship of the state of Nuevo León. Surveyed participants found media coverage was objective, balanced and useful to inform their knowledge of the political alternatives.
Palabras llave : Electoral news; audiences; cultural studies; credibility and uses of political news.