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Comunicación y sociedad

versão impressa ISSN 0188-252X

Resumo

URIBE BRAVO, Rodrigo. We'll be back in a moment: A content analysis of children advertising on television in Chile. Comun. soc [online]. 2012, n.18, pp. 79-106. ISSN 0188-252X.

This paper reports the largest content analysis yet of television adverts targeted at children in Latin America. Findings show similar patterns to those previously reported from developed countries in terms of amount of advertising, depicted products and persuasive strategies. However, a relevant defcit is evidenced regarding the use of elements facilitating young viewers understanding of commercial messages.

Palavras-chave : marketing; Advertising; children; marketing; content analysis.

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